In 2008, Vodafone wanted to drive its social investment programme to a new level with its new social investment programme, ‘Reach’. Selecting the ideal ‘on the ground’ programme and the successful collaboration of charity partners were key to delivering the scale and impact that Vodafone wanted from this £5 million social investment initiative to help young people in the UK.
Good Values was asked by the Vodafone UK Foundation to recruit their first independent advisor to work alongside the trustees in selecting the programme and charitable partners.
