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Brand Development and Communications

Creating the right image and the right story for your charity is essential. The Good Values team has extensive experience in brand development for both corporates and charities. This brings us a unique perspective on your brand, including how effective it is in supporting your fundraising. We can provide:

Brand Health Check

This is an audit and evaluation of the current strengths and weaknesses of your charity’s brand image to determine whether it is sufficiently ‘healthy’ in terms of relevance and appeal to today’s target donor audiences.

New Brand Identity and Re-launches

Whether it is creating a new brand or re-launching a charity that needs to be made more relevant and motivating to your target audiences, Good Values will lead you through a Brand Development Programme. This involves developing and securing buy-in from key stakeholders to the charity’s vision, mission, values, brand positioning and identity and creating key marketing and communication elements. Read about our work with Family Action.

Brand Champions’ Programme

This ensures that everyone across the charity understands the role of a brand, and the importance of it being used holistically and consistently across all internal and external communication platforms. It helps ensure that the organisation ‘lives the brand’ and maximises its impact at every touch point with stakeholders. Read about our work with Cancer Research UK.

Our communications expertise also includes helping clients to build an inspiring Case for Support as well as design and copy-writing services.

 
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