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Why Corporate Responsibility Matters

Paul Gillespie, in his thought leadership article for the CEO India Magazine talks about how CR is no longer a nice-to-do PR activity for corporations. It has become an integral part of business and an inescapable priority for business leaders. An effective CR strategy not only allows businesses to solve social and environmental problems in a far more scalable and effective manner, but also differentiates them and delivers bottom-line returns

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