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Major Gift fundraising research: order your free copy

With a distinct lack of factual data around Major Gift fundraising and a hunger amongst fundraising professionals to better understand how to make it work in a tough economic climate, Good Values, in partnership with the Institute of Fundraising, embarked on a new piece of research to provide – for the first time – a practical snapshot of Major Gift fundraising in the UK today.

Whilst public giving in the UK fell by 20% over the past year (UK Giving Report 2012), the opposite trend is being reported in giving by the wealthy elite, with the recent Sunday Times Giving List citing a 20% increase over the past year. In the context of growing philanthropy from the UK’s wealthiest individuals, the climate is right for UK charities to assess their Major Gift fundraising activities.

Discussion at our Big Thinkers round table event on Major Gift fundraising in Autumn 2012 demonstrated that, despite being recognised as an important income stream for many charities, there is a real lack of knowledge sharing around Major Gift fundraising and very little publicly available information.

This new report builds on the Institute of Fundraising’s Major Donor Giving Research Report (2012) by providing – for the first time – a snapshot of the current Major Gift fundraising marketplace. It combines the findings from quantitative and qualitative research alongside learnings and thoughts gathered from the project Steering Group of Major Gift fundraising practitioners throughout the process.

We hope that this report will provide Major Gift fundraising professionals with factual and practical evidence on what makes a successful Major Gift fundraising programme – specifically, good practice, key challenges, how success is measured, return on investment and the key learnings.

Sign up today to order your free copy of ‘Major Gift Fundraising: a snapshot of current practice in the UK non-profit sector’.

“This is a really good piece of work, not just an illustration of a sector finally waking up to the potential that Major Giving offers, but an invaluable, practical toolkit for anyone wanting to invest time and effort in this area of fundraising. I think those involved in making any decisions about where and how their organisations invest in fundraising should take time to read and digest this.”

Jonathan Badger, Head of Philanthropy, Breakthrough Breast Cancer