‘Street to School’ features in Aviva brand campaign

Good Values helped create ‘Street to School’, which features in Aviva’s new global brand campaign ‘You are the Big Picture’. The campaign helps raise awareness of the plight of street-connected children around the world.

‘You are the Big Picture’ will utilise traditional advertising and social media as well as see landmark buildings in London, Paris, Warsaw, Singapore, Delhi and Mumbai wrapped in portraits which celebrate and recognise the people who are most important to Aviva – customers, employees, business partners and communities.

‘Street to School’, Aviva’s global flagship community initiative, is fully integrated into the global brand campaign which features street children in India who are being helped through Aviva’s community programme.

To raise money to help the ‘Street to School’ projects in India, Aviva is giving people all over the world the chance to upload their photograph through to be projected onto a landmark building in one of the six cities in solidarity of the cause for street-connected children. For the first 250,000 photos uploaded by the public, Aviva will donate £1 per photo to support street children in India.

Good Values has worked with Aviva to create and help implement their global community initiative ‘Street to School’ which is being rolled out across the 28 countries in which they work. It is a five year commitment which aims to help half a million children living and working on the street.

Read more about ‘Street to School’:

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