Breakthrough Breast Cancer

Breakthrough Breast Cancer has an outstanding track record in corporate fundraising but wanted to measure the absolute success of Breast Cancer Awareness Month with their key corporate partners.

Good Values’ Bull’s Eye model captured the real value of the partnership with M&S over and above the pure fundraising elements and gave invaluable insights and learnings to ensure the next campaign would be even more innovative and successful. The results of the research has also further strengthened the corporate partnership.

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